Blog

June 8th, 2015

SocialMedia_Jun8_CSocial media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason - Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment. With that in mind, here’s a rundown on how to advertise on Facebook.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 29th, 2015

VoIP_May29_CVoice over Internet Protocol (VoIP) is one of the latest innovations in the communications industry. It replaces your traditional landline phone with one that connects over the Internet, allowing you to make local and long-distance calls for a low cost. Many companies are jumping on the VoIP bandwagon, including Facebook. In an attempt to transform its mobile messaging service into a full-featured platform, Facebook has featured a VoIP video calling function in its Messenger app. Here’s a recap on the social media giant’s big step.

Facebook first introduced desktop video calling in partnership with Skype in 2011. But now, with the launch of video calling in Facebook Messenger, there’s no doubt that Facebook and Skype have parted ways.

Today, Messenger has approximately 600 million users, and the new video chat feature will likely reel in even more people. Messenger already offers people the ability to make voice calls around the world, and video calling will expand its real-time communication features. This will enable people to reach out to others whenever and wherever, making Messenger’s video calling function a powerful tool.

How it works

Video calling in Messenger will be available today for iOS and Android users in most parts of the world, with more regions to be added in the coming months. The new video chat feature is simple to use. You simply engage a conversation with a friend in Messenger, and tap the camera icon at the top of the screen to start video calling. The call uses your phone’s front camera by default, but you can also switch to the back camera when you want to show off your surroundings to your correspondent.

Connectivity

Messenger will adjust the quality of your video call according to your Internet connection. Facebook will notify you if the connection weakens to a point where video won’t work, and you can simply switch to audio VoIP. What’s more, it’s free! You will only be charged for data use by your mobile operator, which you can avoid by using a Wi-Fi connection. The one thing that sets Messenger’s video calling apart from its competitors is the way it allows you to turn off your video feed to increase the other person’s video quality. This way you can give your friends extra bandwidth if what matters is you seeing their surroundings, not them seeing yours. The Messenger team has made an enormous effort to try crunch the data needed for video calling to make it as small as possible. So despite an imperfect mobile connection, Messenger’s voice and video quality will remain strong.

What next?

The current VoIP video calling feature of Messenger is in its early stages of development. Messenger only allows one on one video calls at the moment, but Facebook may develop and add group conference calling in the near future. The tech team is also working on a bunch of secondary features to expand Messenger’s capabilities and to improve the user experience.

Overall, Messenger’s new video calling feature is a great addition from Facebook. It allows for spontaneous conversations rather than scheduled occurrences. People can text messages to each other in Messenger, then switch to video call with one tap - it’s that simple.

Effective communication is also important for businesses. If you’re looking for VoIP solutions to simplify your company’s communications, contact us today - our tech experts can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
May 25th, 2015

SocialMedia_May25_CBusinesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products. But when it comes to social media marketing, Twitter is another powerful tool to drive more traffic to your business and increase brand awareness. Still unsure of how to use Twitter to great effect in your marketing attempts? Here’s what you need to know.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you only tweet only once a week, or worse still once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant or useful information, content your followers will read, retweet, and favorite. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant hashtags and trending topics. This way you’ll always have something new to share with your followers. Add trending hashtags to your tweets, in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. You should try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to receive more views, clicks, and shares than plain-text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits - you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great method to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. And when you see someone tweet about their needs for a specific service you can provide, jump in to the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it, since they are another customer base who want to receive messages from you - that’s why they signed up in the first place.

If you want to implement Twitter to your business’s social media marketing campaigns, get in touch with us today and we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 11th, 2015

SocialMedia_May11_CIf you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported. Though the move will likely prove unpopular with regular users, it marks an interesting turn in the platform’s development and presents new marketing opportunities to businesses. Here’s what you need to know about the change.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 27th, 2015

164_Soc_CWhen it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness. That’s why we’ve compiled a quick rundown of how to use Facebook, LinkedIn and Twitter to optimize your business’s social media efforts and help you network like a pro.

Facebook

Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with customers.

A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand.

There are, however, a few no-nos when it comes to Facebook. With Facebook being predominantly a place to connect with family and friends, it’s easy to fall into the trap of posting whatever comes to mind. So when you’re wondering whether or not you should post a particular comment or image, ask yourself, “Would I be okay publishing this on the front page of a newspaper?” If the answer is no, it’s best to hold off on hitting the post button. Finally, if you’re using the platform in a business sense, avoid sharing pictures of your dinner, newborn baby or anything too personal. Your customers are likely to be confused or turned off.

LinkedIn

The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.

When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with every Tom, Joe, Dick and Sally who sends you an invite. There are advantages and disadvantages to both, but as far as brand awareness is concerned it makes sense to connect with more people. However, it’s a good idea to take a moment and do a quick profile check on the potential connection. Not everyone retains a professional profile and image on LinkedIn, and connecting with the wrong people could potentially hurt your reputation.

Twitter

Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.

An element that makes Twitter especially unique is the hashtag, and you can use it to take your networking to another level. For example, if you’re attending an industry event or other networking opportunity, you can search Twitter for the associated event hashtag. This will help you discover who will be in attendance - like colleagues and professionals you’d like to meet - which gives you a great opportunity to maintain and grow your network.

Interested in finding out how else you can use social media to boost your business? Send us a message to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 24th, 2015

VoIPGeneral_Apr24_CWhatsApp fans rejoice - the instant messaging giant has finally released a long-awaited update that enables free internet-based calls, powered by the Voice over Internet Protocol (VoIP) platform. At least, it does for Android users - following a slow invite-only release program, the update is now available to all WhatsApp users on Android devices. We’ve got the facts on the release, how to enable it on your phone, and a trap to keep an eye out for.

WhatsApp’s plan for the introduction of voice calling was first announced by its CEO Jan Koum in February 2014, and was due to have been available by last October. However, technical problems delayed the release until the first quarter of this year. When the voice calling feature did arrive, it was subject to a slow and somewhat complex invite-only rollout program whereby, unless you were personally selected by WhatsApp to try it first, you could only access voice calling if you had a friend with existing access who then called you with it. After taking their call, the feature was unlocked on your app and you could use it to call others too. The latest move to make the feature available to all users means no invite is now required.

To take advantage of the voice calling option, make sure you have downloaded at least version 2.12.5 of the free app from the Google Play store. Within the app’s Calls tab, tap the phone icon in the top right-hand corner. Select from the list of available contacts - which only includes those also setup with WhatsApp voice calling, and therefore for now only those on Android - and you’re off! iOS users need to wait a little longer, though WhatsApp founder Brian Acton has promised the feature is on the way in the near future (the voice calling button has been spotted in the latest release of WhatsApp for iPhone, but has yet to be activated). Yet an unofficial Cydia tweak known as WhatsApp Call Enabler makes this possible now, if not exactly recommended, on jailbroken iPhones.

Those eagerly anticipating the arrival of WhatsApp’s voice calling feature should be on their guard against attempts to prey on that enthusiasm. A number of phony messages are currently circulating on WhatsApp, by email and on the web, inviting users to click a link to activate voice calling within the app. Since no additional download is required to access voice calling - and indeed activating the capability this way is not possible - clicking the link will not achieve the desired outcome, and will instead leave you vulnerable to unintentionally installing malicious software and spreading the malware further.

Since its launch in 2009, WhatsApp has become a hugely popular instant messaging app worldwide. The platform now boasts 700 million active monthly users, and claims to handle 30 billion messages each and every day. Prior to the introduction of voice calling, the app’s use was limited to sending and receiving text messages, images and short sound recordings - meaning that a conversation of sorts was still technically possible by sending recordings back and forth, albeit in a more long-winded manner. But the implementation of live voice calling puts it on a par with the likes of Skype, and makes it more likely that VoIP will become mobile users’ preferred means of placing a call.

That is something which other apps have arguably failed to do on a large scale - despite Skype and others having long been mobile compatible - since the majority of mobile users still opt to make regular calls unless doing so is prohibitively expensive, for example to overseas. Provided it can get the user experience right and make the process of placing a call so intuitive that it becomes as natural feeling as it currently does to phone someone the old-fashioned way, WhatsApp could be about to tip that balance and make VoIP huge.

Want to learn how to implement VoIP in your business - whether on your office or cell phones - to cut costs and increase mobility and productivity? Give us a call and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
April 17th, 2015

SocialMedia_Apr13_CWhich social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective marketing strategies. Yet there is more to social media than these two sites - and with recent changes meaning it’s now easier than ever to keep up with regular pinning, Pinterest is one such network you’ll want to become more active on.

Pinterest recently announced the launch of an updated and improved browser extension that enables users to save content and pin it to their boards. The platform has supported browser extensions like this for several years already, but the latest enhancements reduce the number of clicks needed to pin images and other content to boards. It is also now simpler to track down the specific board you want to pin an image to, or to create a brand new board from within the browser extension if you don’t already have one that fits.

For casual social media users, the Pinterest button that comes with the browser extension makes for a simple way to bookmark content on Pinterest in order to come back to it later. Pinterest itself gives the example of a food blog - while you’re browsing a recipe, you can click the Pinterest button on your browser and in just a couple of clicks save a visual reference to one of your boards. Then where you’re ready to start cooking, you can easily find the image and click it to return to the blog.

But the benefits are there for those of us using social media for business purposes, too. The extension makes it simpler for you to pin both your own content, which users can then share by re-pinning or clicking on find out more on your web site, and for you to pin and share other relevant content from around the web that will be of interest to your prospective customers. Never forget the golden rule of social media marketing, that your profile - on whichever platform - shouldn’t just be a non-stop stream of promotional messages. Social media is different from conventional advertising, and your content should be a blend of subtle promotion and other, non-sales content that is of genuine interest to prospects.

Pinterest is growing in a big way, meaning now is the perfect time to accelerate your marketing efforts on the platform. There are now said to be over 50 billion pieces of content pinned on the site, spanning over a billion boards, and traffic is both growing and moving to mobile devices. In fact, over 80% of the site’s traffic comes from mobile. And while Pinterest has long been considered to be a predominantly female-friendly site, the channel’s popularity with men is growing, and is outpacing the overall growth in the Pinterest user base.

If Pinterest doesn’t already figure in your social media marketing strategy, it’s about time it did. Give us a call to discuss how we can help you propel your social media efforts forward.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 2nd, 2015

SocialMedia_Mar30_CUnderstanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your investment. Beware, though - Facebook has announced a site-wide drop in page likes - here’s what you need to know.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 20th, 2015

VoIPGeneral_Mar20_CThe telephone is an essential part of the communications toolkit in any business; it’s been used for over a century for good reason. But in today’s business world, the costs of traditional phone systems can drag down your company. Wouldn’t it be nice if there was an alternative? Well, there is. If you haven’t heard of VoIP, it’s time to learn about the next step in the evolution of the phone. And there are a number of advantages that make it essential for many businesses in today’s modern world. Here’s how VoIP can help your business.

What is VoIP?

To truly understand how VoIP can help your business, you must first know what it is. VoIP stands for Voice over Internet Protocol. All that means is that you’re essentially able to talk with others over an Internet connection instead of a traditional phone line. Yes, you can still use your actual phone handset, as well as your tablet or computer. The major difference is in the way the call is transmitted.

VoIP lowers costs

The biggest advantage of VoIP is that your business will save a bundle on costs. VoIP takes efficiency to a whole new level. Since you’ll be receiving phone calls over the Internet, you’ll cut out the expense of a phone line altogether and instead consolidate both your Internet and voice communication costs. To do this, however, you’ll need to upgrade to a high-speed Internet connection (if you don’t have one already), which will of course cost extra money. But knocking out the expense of your phone line will likely be much more cost-effective for your business overall.

If your business makes international calls regularly, VoIP is even more of a no brainer. With VoIP, international calling costs are significantly reduced and in some cases even free. Skype, which is similar to VoIP, is a perfect example of the latter.

Statistically speaking, VoIP services have helped many businesses lower costs dramatically. For some, local call expenses have been reduced by up to 40% and for international calls by a whopping 90%. How’s that for savings?

Many, better features than traditional phones

In addition to reduced costs, VoIP also offers a wide array of innovative features that surpass those of a traditional phone line. While listing them all would take several pages, three notable ones are virtual numbers, call routing and improved conference calls.
    • Virtual numbers - A virtual number allows you to easily have a local number anywhere in the world. That means if you have a large market of clients in London, you can actually get a local London number with the area code of your choice. When someone in the UK dials this number, it will transfer to your phone - whether your business is actually in Seattle or Toronto. This makes it easy for your customers to contact you and will likely garner more business, since we all know customers like things to made as easy as possible for them.
    • Call routing - If you’ve ever worried about missing an important phone call, call routing will have you breathing a long sigh of relief. With this feature, an incoming call will be transferred to multiple devices of your choice. So if your office desk phone rings when you’re not there, that same call will then ring on your mobile, home phone, iPad and other devices before going to voicemail.
    • Better conference calls - With VoIP and a high speed Internet connection, you can include an unlimited number of people on conference calls. And even better, you can also use video conferencing so you can see your colleagues or clients in person.
Interested in learning more about how VoIP can work for your business? Call us today.
Published with permission from TechAdvisory.org. Source.

Topic VoIP General
March 16th, 2015

SocialMedia_Mar16_CThere was a time when social media platforms were hashtag-free. But the reality in today’s online world is that hashtags are one of the most prominent tools used in social media. And with more businesses than ever engaging in social media to stay competitive, let’s take a look at how different social media sites make use of hashtags, and how you can use them to the advantage of your business.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, * but do support letters, numbers and underscores. There are no hashtag limits as long as you keep your message within the usual 140 characters.

The best way to use hashtags in Twitter is through hosting and participating in Twitter chats. You don’t need to be in an event to network with people through the official hashtag; event organizers usually market the official hashtag very well. In other words, you’ll get additional exposure if you use it.

Useful Twitter hashtag tools include:

Hashtagify which tracks trending hashtags and shows related hashtags for any base terms you provide. TwChat lets you discover, participate in and host Twitter chats. This is best used for monitoring and archiving any hashtag streams.

Instagram

Just like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, but do support letters, numbers and underscores. You can add up to 30 hashtags to a single photo or tag your photo after publishing it by listing the hashtags in the comments.

After you tag your post with a hashtag, you’ll be able to tap on the hashtag to see a page that shows all photos and videos people have uploaded with the same hashtag. Instagram hashtags can dramatically increase your following, especially if you use hot and trending hashtags which are easily found here.

The best use of hashtags on Instagram is to participate in hashtag games like #tbt (Throwback Thursday) and #MondayBlues. Both can increase your following and interactions since people click on these specific hashtags to see photos of other participants. Additionally, location-based hashtags also work very well on Instagram, whether abbreviated or in full, for example #LA and #LosAngeles.

Facebook

Facebook hashtags are similar to other social platforms; they support the standard set of characters including numbers, letters and underscore but don’t support special characters.

However, searching by hashtag on Facebook is a little unlike the rest, in that when you search for a hashtag you often end up on a Facebook page instead of a hashtag search result page. But there’s an easier way to generate hashtag search results - simply add the hashtag text after facebook.com/hashtag/, for example facebook.com/hashtag/cats.

You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Do keep in mind that Facebook’s ranking algorithm is complex and seems to classify hashtags according to how closely you are related to the person posting the update, as well as how often the two of you interact.

The growing use of hashtags has changed how we use different social media platforms for the better. Still, it’s important to understand how these different platforms make use of hashtags in order to optimize them to your business’s advantage. Looking to learn more about how social media can help your business? Contact us today!

Published with permission from TechAdvisory.org. Source.

Topic Social Media